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About Why Not Nails

Founder & Lead Instructor: Elizaveta Kolodiy

Founded by Elizaveta Kolodiy, Why Not Nails (WNN) is the result of her unwavering commitment to excellence. Elizaveta didn’t plan to end up in nails. She walked away from a corporate track in 2020 and started over in a home studio during the pandemic.
Two months in, the calendar was full.
What began in August 2020 as a solo practice in a home studio quickly evolved into a go-to destination for nail care and professional nail training in Brooklyn, NY and surrounding areas.

The name “Why Not” reflects Elizaveta’s personal philosophy: a fearless approach to trying new things and a drive to challenge the status quo. It stuck for a reason. “Why not do it properly? Why not raise the bar? Why not refuse shortcuts?” This mindset led to the opening of our flagship studio in January 2021.

Today, Why Not Nails is a thriving hub for luxury nail services and professional nail training, setting new standards in both client experience and education. We specialize in expert extensions, gel and polygel enhancements, and hundreds of nail designs executed across a wide range of techniques.

About  <span>Why Not Nails</span>
What We Do

What We Do

We run a full-service nail salon where precision meets creativity. Extensions, enhancements, and hundreds of designs executed with the same attention to detail in every appointment.

Services

  • Russian Manicure
  • Structured Gel Manicure
  • Nail Extensions
  • Polygel & Dip Powder
  • Professional Pedicure

Designs

  • Classic French, minimalist, and natural looks
  • Intricate nail art, graphic and textured designs
  • Seasonal collections and custom requests
  • Hundreds of options. If you have a reference, we’ll make it work.
WNN Training Center

The WNN Training Center: Shaping the Next Generation

As Lead Instructor, Elizaveta Kolodiy has built WNN into a serious training center. It started organically — clients kept asking if she could teach the Russian Manicure technique. She could. And did.

  • Professional Growth: We have grown from small groups of four in a single room to a dedicated, multi-level educational facility on a separate floor.
  • Diverse Expertise: Our team includes professionals of all levels, united by a shared dedication to technical precision and safety.
  • Global Standards: We teach modern, safe, and efficient techniques that have set new benchmarks for the beauty industry in the US market.

Our programs cover everything from foundational manicure and pedicure to Russian Manicure, gel extensions, and a full nail technician program. We also offer professional on-site training for salon teams across the US.

View Course Details

Our Mission: Do No Harm

Our Mission: Do No Harm

At WNN, we operate under a medical-grade principle: Do No Harm.
We believe that beauty should never come at the expense of health.

Health-First Approach

Health-First Approach

We prioritize the integrity of the natural nail over quick profits.

Expert Ethics

Expert Ethics

Our instructors and technicians are trained to refuse services that may compromise a client's health, focusing on long-term safety.

Innovative Solutions

Innovative Solutions

This commitment to safety led us to integrate our standards, where we specialize in hypoallergenic and

HEMA-free products

HEMA-free products

Ensuring that even clients with sensitivities can enjoy a flawless, irritation-free manicure.

WNN Training Center

Our Standards: Beyond Beauty

At Why Not Nails, our “Do No Harm” philosophy extends to the products we use and teach. We prioritize HEMA-Free and hypoallergenic standards for safe, long-lasting results.

Why We Choose HEMA-Free

  • Safety for Sensitive Clients: Our services are accessible even to those who have previously experienced reactions to nail enhancements.
  • Technician Longevity: Technicians work with these materials every day. Long-term exposure adds up. We don’t ignore that.
  • Nail Integrity: Strong adhesion doesn’t need aggressive chemistry. If it does, something’s wrong.

Expert Product Curation

  1. Hypoallergenic: Formulated to minimize the risk of allergic reactions.
  2. Medical-Grade Standards: Following the principle that beauty must be safe.
  3. Tested & Proven: We use these exact products in our high-end salon daily, ensuring they deliver the 4+ week longevity our clients expect.

“We refuse to compromise. If a product isn’t safe for the natural nail, it has no place at WNN.” — Elizaveta Kolodiy

Why WNN?

Why WNN?

Whether you are a client seeking a safe, high-conversion aesthetic or a professional looking to master the art of the perfect manicure,
Why Not Nails offers an unmatched blend of technical mastery and ethical care.
We don’t change direction—we continue to elevate the standards of beauty, one nail at a time.
You either want clean, consistent work, or you don’t. That’s really the split.
If you do, this is what matters:

Founder & Lead Instructor: Elizaveta Kolodiy

Real Salon Experience

Real Salon Experience

We operate a busy high-end salon and teach what truly works.

Professional Education

Professional Education

Hands-on training in Russian Manicure and advanced techniques.

Safety First

Safety First

“Do No Harm” philosophy in every service and every lesson.

HEMA-Free Products

HEMA-Free Products

We use and teach safe, tested, and hypoallergenic solutions.

Results That Last

Results That Last

Healthy nails, beautiful results, loyal clients.

Community & Support

Community & Support

We grow together. We support our students and clients for life.

Reviews

Reviews

EXCELLENT
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Based on 629 reviews
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Cindy profile picture
Cindy
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I’m so happy with my manicure! 😍 Everything was done beautifully and with great attention to detail. The shape is perfect, the color is so pretty, and the finish is flawless. Exactly what I wanted! A special thank you to my nail tech for her care and professionalism. I’ll definitely be back! 💖
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Iryna Pantia profile picture
Iryna Pantia
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I have to say this beautiful girl who just did my Manicure such an amazing woman and professional She is very polite and intelligent. She is listening to a client and she’s making Client happy. And I really think this is a big thing for a business because the client will always come back And I will commit 2 hours from Bronx just to have my session with her🫶🏻
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Arslanali Shamsutdinov profile picture
Arslanali Shamsutdinov
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I had an amazing experience at Why Not Nail! From the moment I walked in, I felt welcomed and comfortable. The entire team was incredibly kind, friendly, and attentive. They offered me coffee and tea, made sure I was comfortable, and created such a warm and relaxing atmosphere. A special thank you to Nadya (Nadezhda) and Gia for their outstanding work. They were professional, patient, and paid great attention to every detail. I came in with a reference photo, and honestly, the final result turned out even better than I expected. The shape, design, and overall execution were flawless. The salon is clean, stylish, and very welcoming. You can tell they genuinely care about their clients and take pride in their work. I’m absolutely in love with my nails and have already received so many compliments!
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Валерия Градовская profile picture
Валерия Градовская
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The girls are amazing at what they do! Such a positive atmosphere and excellent service 💕✨
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Ruzaliia Kyrylova profile picture
Ruzaliia Kyrylova
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Была сегодня моделью в Why Not Nails School . Прекрасная работа ученицы под руководством Мастера Лизы . Очень аккуратно , красиво и безболезненно ( для меня очень важно) ! Результатом очень довольна ! 💅
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Daria Kravchenko profile picture
Daria Kravchenko
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I’m very pleased with the result! The manicure and pedicure were done perfectly everything is neat and beautiful. Special thanks to the stylist Maria for accommodating me and for the pleasant conversation. The salon itself has become very beautiful and cozy after the renovation. I’d also like to mention the delicious coffee and the huge selection of flowers! Thank you so much for the excellent service and atmosphere 💅🏼🩷 Очень довольна результатом! Маникюр и педикюр были сделаны идеально, всё аккуратно и красиво. Отдельное спасибо мастеру Марии за то, что пошла мне навстречу, и за приятное общение. Сам салон после ремонта стал очень красивым и уютным. Также хочу отметить вкусный кофе и огромный выбор цветов! Спасибо большое за прекрасный сервис и атмосферу💅🏼🩷
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Валерия Чернобаева profile picture
Валерия Чернобаева
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The salon was absolutely beautiful, and the staff were so gentle, kind, and welcoming. They helped me book a last-minute appointment, which I really appreciated! 🥹 The girl who did my nails was incredibly sweet and understanding, and she did such an amazing job. I’m literally in love with my nails! Definitely a great experience, and I’ll be coming back!
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Kenya Miracle Fredericks profile picture
Kenya Miracle Fredericks
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Yevva is 10/10, I was in the neighborhood and needed a mani/pedi. I came in as a walk in at 5:15 on a Friday! Yevva took her time, like a scientist, LOVED. It looks super clean and my feet feel super soft :) I bought a new pumice to maintain until I go back. Next time, I will book an appointment for the AM.
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Evgeniya Bibikova profile picture
Evgeniya Bibikova
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I love this nail studio! Everyone is so nice, and my nails always look amazing. Great service and a really nice atmosphere. I definitely recommend this place! 💅❤️
Reviews

What People Say
About Us

Beautiful nails are just the beginning — for many of our clients, it’s about confidence, growth, and new opportunities. Our students and clients trust us for quality, attention to detail, and a supportive atmosphere where everyone feels comfortable — whether it’s your first manicure or the start of your professional journey. Watch the video to hear real stories, real results, and real transformations from the people who chose us.

We’re in touch
1637 E 17th St 3rd floor, Brooklyn, NY 11229
Mon-Fri: 10:00 AM - 8:00 PM
Sat-Sun: 10:00 AM - 8:00 PM
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