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About Why Not Nails

Founder & Lead Instructor: Elizaveta Kolodiy

Founded by Elizaveta Kolodiy, Why Not Nails (WNN) is the result of her unwavering commitment to excellence. Elizaveta didn’t plan to end up in nails. She walked away from a corporate track in 2020 and started over in a home studio during the pandemic.
Two months in, the calendar was full.
What began in August 2020 as a solo practice in a home studio quickly evolved into a go-to destination for nail care and professional nail training in Brooklyn, NY and surrounding areas.

The name “Why Not” reflects Elizaveta’s personal philosophy: a fearless approach to trying new things and a drive to challenge the status quo. It stuck for a reason. “Why not do it properly? Why not raise the bar? Why not refuse shortcuts?” This mindset led to the opening of our flagship studio in January 2021.

Today, Why Not Nails is a thriving hub for luxury nail services and professional nail training, setting new standards in both client experience and education. We specialize in expert extensions, gel and polygel enhancements, and hundreds of nail designs executed across a wide range of techniques.

About  <span>Why Not Nails</span>
What We Do

What We Do

We run a full-service nail salon where precision meets creativity. Extensions, enhancements, and hundreds of designs executed with the same attention to detail in every appointment.

Services

  • Russian Manicure
  • Structured Gel Manicure
  • Nail Extensions
  • Polygel & Dip Powder
  • Professional Pedicure

Designs

  • Classic French, minimalist, and natural looks
  • Intricate nail art, graphic and textured designs
  • Seasonal collections and custom requests
  • Hundreds of options. If you have a reference, we’ll make it work.
WNN Training Center

The WNN Training Center: Shaping the Next Generation

As Lead Instructor, Elizaveta Kolodiy has built WNN into a serious training center. It started organically — clients kept asking if she could teach the Russian Manicure technique. She could. And did.

  • Professional Growth: We have grown from small groups of four in a single room to a dedicated, multi-level educational facility on a separate floor.
  • Diverse Expertise: Our team includes professionals of all levels, united by a shared dedication to technical precision and safety.
  • Global Standards: We teach modern, safe, and efficient techniques that have set new benchmarks for the beauty industry in the US market.

Our programs cover everything from foundational manicure and pedicure to Russian Manicure, gel extensions, and a full nail technician program. We also offer professional on-site training for salon teams across the US.

View Course Details

Our Mission: Do No Harm

Our Mission: Do No Harm

At WNN, we operate under a medical-grade principle: Do No Harm.
We believe that beauty should never come at the expense of health.

Health-First Approach

Health-First Approach

We prioritize the integrity of the natural nail over quick profits.

Expert Ethics

Expert Ethics

Our instructors and technicians are trained to refuse services that may compromise a client's health, focusing on long-term safety.

Innovative Solutions

Innovative Solutions

This commitment to safety led us to integrate our standards, where we specialize in hypoallergenic and

HEMA-free products

HEMA-free products

Ensuring that even clients with sensitivities can enjoy a flawless, irritation-free manicure.

WNN Training Center

Our Standards: Beyond Beauty

At Why Not Nails, our “Do No Harm” philosophy extends to the products we use and teach. We prioritize HEMA-Free and hypoallergenic standards for safe, long-lasting results.

Why We Choose HEMA-Free

  • Safety for Sensitive Clients: Our services are accessible even to those who have previously experienced reactions to nail enhancements.
  • Technician Longevity: Technicians work with these materials every day. Long-term exposure adds up. We don’t ignore that.
  • Nail Integrity: Strong adhesion doesn’t need aggressive chemistry. If it does, something’s wrong.

Expert Product Curation

  1. Hypoallergenic: Formulated to minimize the risk of allergic reactions.
  2. Medical-Grade Standards: Following the principle that beauty must be safe.
  3. Tested & Proven: We use these exact products in our high-end salon daily, ensuring they deliver the 4+ week longevity our clients expect.

“We refuse to compromise. If a product isn’t safe for the natural nail, it has no place at WNN.” Elizaveta Kolodiy

Why WNN?

Why WNN?

Whether you are a client seeking a safe, high-conversion aesthetic or a professional looking to master the art of the perfect manicure,
Why Not Nails offers an unmatched blend of technical mastery and ethical care.
We don’t change direction—we continue to elevate the standards of beauty, one nail at a time.
You either want clean, consistent work, or you don’t. That’s really the split.
If you do, this is what matters:

Founder & Lead Instructor: Elizaveta Kolodiy

Real Salon Experience

Real Salon Experience

We operate a busy high-end salon and teach what truly works.

Professional Education

Professional Education

Hands-on training in Russian Manicure and advanced techniques.

Safety First

Safety First

“Do No Harm” philosophy in every service and every lesson.

HEMA-Free Products

HEMA-Free Products

We use and teach safe, tested, and hypoallergenic solutions.

Results That Last

Results That Last

Healthy nails, beautiful results, loyal clients.

Community & Support

Community & Support

We grow together. We support our students and clients for life.

Reviews

Reviews

EXCELLENT
Google star 1Google star 2Google star 3Google star 4Google star 5
Based on 522 reviews
Posted on Google Google
Диана Шахкельдян profile picture
Диана Шахкельдян
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I had a Russian manicure with deep powder at Why Not Nails, and I’m absolutely in love with the results. The cuticle work was extremely precise and clean, giving my nails a flawless and polished look. The deep powder application is smooth, lightweight, and very durable. My nails look elegant, natural, and well-groomed, and the manicure lasts beautifully without chipping. The attention to detail and professionalism at Why Not Nails really stand out. Highly recommend this salon to anyone looking for high-quality Russian manicure and long-lasting results
Posted on Google Google
Anna D profile picture
Anna D
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I’m always very satisfied with my manicure here—it’s consistently the best! The staff does an amazing job every time, and the salon is always clean and welcoming. Great service and a convenient location. Highly recommend!
Posted on Google Google
Julia Diaz profile picture
Julia Diaz
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place is clean, elena was great! She took her time and was detail oriented on the shape (almond) of my nails and color I wanted.
Posted on Google Google
Yevgeniya Gorshkova profile picture
Yevgeniya Gorshkova
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Amazing place! I’ve been working a lot and was on my feet 10-12 hrs a day so I needed my pedicure done badly. Uliana was my master and she’s so nice and did such great job! Highly recommend
Posted on Google Google
Anna Zabudn profile picture
Anna Zabudn
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Very attentive staff, great service ! Almost a year I go to this place and never ever had disappointment! Beautiful job!
Posted on Google Google
Ekaterina Babadzhanov profile picture
Ekaterina Babadzhanov
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This is the best nail salon in Brooklyn. I've been coming here since 2019. The service is excellent, and the girls are true professionals. They always offer coffee or tea, and the administrators are very friendly.????
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Liliya Petrychuk profile picture
Liliya Petrychuk
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Thank you, Irina, for your beautiful work! You are very professional, attentive, and detail-oriented. The manicure always looks perfect and lasts long. Highly recommend!
Posted on Google Google
Kate Klim profile picture
Kate Klim
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I came to the WHY NOT NAILS salon as a model. They did a wonderful job on my nails, including extensions and careful cuticle removal without any cuts. They took all my color preferences into account. The atmosphere in the salon was lovely and I left in a great mood. Thank you so much!
Posted on Google Google
Allie profile picture
Allie
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I’ve been going to WhyNot Nails for around 4 years now. I really love the atmosphere here, and the service is just excellent. The quality is outstanding. I come here both as a client and as a hand model, and they do a fantastic job. I’ve uploaded photos of my gel Russian manicure: some pictures are from this year, and some are from previous years. Lisa is absolutely amazing. I wish everyone a Merry Christmas and a Happy New Year, and I hope the salon continues to grow in the future. Thank you!
Reviews

What People Say
About Us

Beautiful nails are just the beginning — for many of our clients, it’s about confidence, growth, and new opportunities. Our students and clients trust us for quality, attention to detail, and a supportive atmosphere where everyone feels comfortable — whether it’s your first manicure or the start of your professional journey. Watch the video to hear real stories, real results, and real transformations from the people who chose us.

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1637 E 17th St 3rd floor, Brooklyn, NY 11229
Mon-Fri: 10:00 AM - 8:00 PM
Sat-Sun: 10:00 AM - 8:00 PM
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